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OpenSky Innoventure managed the outstanding Press Conference for Bharat Rang Mahotsav 2024 in Dibrugarh, Assam
In the dynamic world of Public Relation services, orchestrating a successful press conference is often the linchpin to garnering widespread attention and ensuring a memorable launch. The recent collaboration between OpenSky Innoventure (In collaboration with Brands2 Life PR, New Delhi) and the National School of Drama (NSD) for the opening of Bharat Rang Mahotsav 2024 stands as a shining example of how innovative PR services can elevate an event to new heights.
Setting the Stage: Bharat Rang Mahotsav 2024
Bharat Rang Mahotsav, the international theatre festival of India, holds a prestigious place in the cultural landscape of the nation. This year, as it graced the India Club Theatrical Institution Auditorium in Dibrugarh from February 9th to 13th, anticipation was high for a spellbinding showcase of theatrical brilliance. With a lineup featuring timeless classics and contemporary masterpieces, attendees were poised to be enthralled by a diverse array of performances.
OpenSky Innoventure: Redefining PR Services
At the heart of the event’s success lay the meticulous planning and execution of PR strategies by OpenSky Innoventure. From managing media invitations to coordinating on-ground press activities and disseminating press releases both offline and online, every aspect of PR was meticulously handled to ensure maximum visibility and coverage.
Seamless Media Coordination
One of the key highlights of OpenSky’s contribution was its seamless coordination with key media houses in Assam. Recognizing the importance of local media in amplifying the festival’s reach, OpenSky ensured coverage from prominent publications and channels such as Assam Tribune, Asomiya Pratidin, Sentinel, and Times of India, among others. This comprehensive media coverage not only generated buzz leading up to the event but also provided a platform for sharing the festival’s highlights and insights with a wider audience.
Elevating Press Conference Management
Central to the pre-event buzz was the meticulously orchestrated press conference managed by OpenSky Innoventure. Bringing together journalists, influencers, and industry insiders, the press conference served as a platform to unveil the festival’s lineup, highlight key performances, and engage with the media on the significance of Bharat Rang Mahotsav 2024. OpenSky’s attention to detail ensured that every aspect of the press conference, from logistics to content delivery, was flawlessly executed, setting the stage for a successful festival launch.
Media Monitoring and Post-Event Coverage
Even after the curtains closed on Bharat Rang Mahotsav 2024, OpenSky’s commitment to PR excellence continued. Through comprehensive media monitoring, OpenSky tracked post-event coverage across print, digital, and broadcast platforms, providing valuable insights into the festival’s impact and reach. By analyzing coverage metrics and audience engagement, OpenSky enabled NSD to measure the success of the event and identify areas for future improvement, ensuring a legacy of excellence for Bharat Rang Mahotsav in the years to come.
OpenSky Innoventure’s contribution to PR service, particularly in press conference management, played a pivotal role in the success of Bharat Rang Mahotsav 2024. By seamlessly orchestrating media invitations, on-ground press coordination, press release dissemination, and media monitoring, OpenSky elevated the event to new heights, ensuring that it garnered the attention and acclaim it rightfully deserved.
